LA IMATGE NEGATIVA: UNA ESTÈTICA DE LA DESIDENTIFICACIÓ

This project stems from theoretical research into today’s image and visual culture in the contemporary digital context of social media and iconic hypersaturation.

Although we live in a time when too many images are produced, this iconic inflation has not generated new images or new imaginaries. Instead, the new culture of the image in the digital context increasingly tends to homogenise the gaze and make us lose our imagination. Images are presented and built on the basis of repetition, copying and cliché, thus contributing to the consolidation of a universal and hegemonic aesthetic closely tied to “beauty”, to the absence of error, to brilliance. By seeking to be part of this visual hegemony, the image loses all its enunciative and emancipatory potential.

The “negative image” is posited as a practice of imaginary resistance to these mechanisms of production of what is visible. An artistic installation is proposed which through material experimentation with what is strange or abject makes it possible to open up lesser imaginaries or takes into consideration other gazes which have been banished by hegemonic representational practices. It is, thus, presented as a device which enables us to turn on a sensitive and critical vision that helps to recover other displaced forms of representation.

The project has received support from Han Vinent.