Viagra© i Spleen. Estètiques de l’eufòria i el tedi. (Viagra© and Spleen. Aesthetics of euphoria and tedium)
 
 
Research project on the current iconographies of tedium and the consequent aestheticisation of apathy, which are present in different realms of culture and the mass media. In parallel, this project’s other purpose is to study the unbridled energy associated with the iconographies of stock market fluctuations and financial capital. This energy is still associated in the collective imagination with a supposedly heated, inexhaustible male society embodied in the figure of the businessman. Having carried out the first phase analysing imaginaries using a methodology related to Visual Studies, Avalancha will now focus on fieldwork that strives to locate both the energy of apathy and the euphoria of the public and private social spheres in Barcelona.

 
MACBA, in conjunction with the Sala d’Art Jove of the Government of Catalonia, presents the research project chosen in the Art Jove 2015 call for proposals, Viagra© i Spleen. Estètiques de l’eufòria i el tedi.
 
Mentoring process:  Quim Pujol.
 
 This presentation is presented as part of the activities program of La Gran Il·lusió. Sala d’Art Jove 2015.
 
La Gran Il·lusió is a proposal from the mediation team of the Sala d'Art Jove 2015 made up of Caterina Almirall, Christian Alonso and María García.